Research and Markets has announced the addition of the "IPTV InLatin America: Opportunities & Forecasts, 2010-2015" report to itsofferings.
In a release, Research and Markets noted that report highlightsinclude:
Growth of IPTV in Latin America Developments and Forecasts
High-speed broadband connections are becoming increasinglyubiquitous around the world. This impressive growth momentum islargely fuelled by technological advancements, strong competitionbetween telecoms operators and aggressive marketing campaigns. Witha growing broadband subscriber base on operators' books, companiesare looking to offer additional products and services that cancapitalise on opportunities presented by broadband capabilities.
The lucrative pay-TV market was traditionally separated fromtelecoms services, but, in recent years, there has been a heightenedconvergence between the two industries due to proliferatingbroadband connectivity. Telecoms operators are eager to venture intothe pay-TV industry via Internet Protocol Television (IPTV) servicesas a means to boost revenues by increasing number of servicesdelivered on companies' existing network infrastructure.
Although the line between the broadcasting and telecomsindustries is blurring, regulations have not kept up and this hassignificantly impacted the growth of IPTV services in Latin America.Consequently, more conventional forms of pay-TV services such ascable and satellite continue to dominate the region.
Market Overview:
Looking at the Latin America region, BMI notes that positivedevelopments have been made due to governments and companies'ongoing efforts to advance changes to existing IPTV regulations,albeit at a gradual pace that sometimes borders on the verge ofstagnation. For example, Brazil's Bill PLC 116 (previously known asBill PL 29) has been in the making for more than three years.However, at the time of writing, the set of regulations, which wouldallow Brazilian telecoms operators to offer IPTV services and enablegreater participation in the country's pay-TV industry from foreigncable companies, has yet to be approved. Companies in othercountries in the region are also facing similar challenges and arestruggling to take advantage of Latin America's growing broadbandsubscriber base.
This report estimates that there were less than 400,000 IPTVsubscribers in the Latin America region at the end of 2010, but thisreport expects this to increase due to operators' eagerness tocapitalise on the increasing internet connectivity and the lucrativepay-TV market. However, BMI does note that there are mixed risks tothe report's forecast scenario as the nascent industry is heavilydependent on how quickly regulations are amended to allow companiesto expand products and services.
Nevertheless, this report identified that there are significantgrowth potential in Latin America as the report's forecasts for thenumber of IPTV subscribers represent only a small percentage of theregion's total population.
While IPTV tries to play catch-up with cable and satellite pay-TV services, BMI is also aware of the presence of alternativeservices that could threaten IPTV's growth potential. Specifically,Over The Top (OTT) services, which enable subscribers to accessmedia content via a wide variety of internet-connected devices suchas personal computers and smartphones, are rapidly gaining traction,forming another key risks to the IPTV growth forecasts.
Companies Mentioned:
-Cablevision
-Cantv
-Entel
-Etb
-Instituto Costarricense De Electricidad
-Net Servios
-Netuno
-Oi/Brasil Telecom
-Tasa
-Telebrs
-Telecom Argentina
-Telefonica
-Televiso Abril (Tva)
-Telmex
-Telsur
-Vtr Globalcom
Report information:
researchandmarkets.com/research/6420e0/iptv_in_latin_amer
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